The popular Sports & Fitness Expo (SFE) returns for its 5th year from 4th to 7th December 2008 at the Singapore Expo, Hall 5. Spanning over 6,000 square metres housing more than 100 well-known brands, SFE2008 provides the ultimate sports and wellness experience. It is the only major sports and fitness event of its kind in the region catering to all the popular sports denominations in the region. The expo is expected to welcome 50,000 visitors including 3,500 foreign runners, offering a perfect platform for businesses and sports organisations to network and introduce new sports technology to sophisticated consumers.
The timing has never been better for the people and companies active in Singapore’s sports scene. The Asia Pacific sports market is booming with total market value expecting to reach S$17 billion in 2009, according to a global study by an independent management consulting firm. With growing affluence, the popularity of rising Asian sports stars and the excitement surrounding the summer Olympics in Beijing and the Youth Olympics in Singapore, the market can only get bigger.
“SFE2008 is an excellent melting pot of sports and wellness activities and products. We are encouraged by growing visitor numbers which have risen 30% since the inauguration of SFE in 2004. Key industry players and renowned sports brands have provided continuous support establishing SFE2008 as the de-facto sports expo in the region. Through this event, we are pleased to have contributed to the promotion of the sports culture in Singapore, making sports a lifestyle choice for all Singaporeans,” said Mr Herman Ho, managing director, TMX Show Productions Pte Ltd.
Supported by Singapore Sports Council (SSC), the expo further adds to Singapore’s exciting sports calendar. With a vibrant sports culture and favourable business infrastructure, Singapore is well poised to capitalise on the growing interest in the regional sports scene.
“We are committed to promoting Singapore as a regional sports hub through a calendar of exciting world-class events. SFE2008 is a unique event bringing together all sports interest groups under one roof, sharing the latest sports information and technology. The spirit of this event is in line with SSC’s goal to promoting a sporting culture and hence a sustainable sports industry in Singapore,” said Mr Kelven Tan, Chief, Sports Marketing Group, Singapore Sports Council.
SFE2008 will showcase top-notch sports brands, an exciting line-up of activities and programmes as well as fantastic promotions, games and prizes. Featuring five major pavilions covering major interest areas, visitors will be spoilt for choice. These include:
- Cycling, Blading & Extreme Sports featuring a 50m specially created test track
- Athletics, Contact & Racket Sports
- Golf, Golf Clubs/ Resorts, Golf Equipment, Simulator & Clinics
- Fitness Equipment, Wellness & Medical Services
- Swimming & Sea Sports
Adding to the buzz and excitement, SFE2008 has again been picked to co-locate with the Standard Chartered Singapore Marathon entry-pack collection. 48,000 runners will make their way to the expo when they pick-up their entry-packs.
“Our aim is to create a fun, vibrant and interactive environment for everyone to watch, participate and enjoy sports. The emphasis is on participation this year. Visitors will be enthralled by live demonstrations in biking, fencing and scuba diving. Avid golfers can try their best swings in the simulated golf courses. A sports runway featuring the latest essential sporting outfits from renowned labels will also be hard to miss,” said Mr Ho.
For more information on sports and Fitness Expo 2008, please visit www.sportsfitnessexpo.com.sg. Admission to the expo is free.
